HubSpot Launches Agent Hub and Builder in Public Beta
New public beta gives go-to-market teams a single console to build, monitor and coordinate AI agents across sales, marketing and service. ## Recent HubSpot News HubSpot has repositioned itself as an AI-first "Agentic Customer Platform" since a [potential Google acquisition collapsed](https://www.cmswire.com/customer-experience/martech-adtech-mega-deal-fails-google-hubspot-acquisition-collapses/) in mid-2024. HubSpot's [Spring 2026 Spotlight](https://www.cmswire.com/digital-experience/hubspot-launches-aeo-expands-ai-agents-at-spring-2026-spotlight/) delivered more than 100 updates, headlined by HubSpot AEO and Smart Deal Progression. In April, the company [shifted two Breeze agents to pay-per-result pricing](https://www.cmswire.com/customer-experience/hubspot-shifts-breeze-ai-agents-to-pay-per-result-pricing/), a notable departure from its traditional per-seat model.