AI Agents News

Meta bets big on wearable AI, new AI agent as Zuckerberg pushes back against AI doom

# Meta bets big on wearable AI, new AI agent as Zuckerberg pushes back against AI doom Meta is diving into AI with new wearable devices and an AI agent called Muse. Meta introduced updates to its A... Posted 37 minutes ago 9/24/2026, 12:58:12 AM - [Associated Press](https://www.wral.com/news/ap/) (AP Photo/Jeff Chiu) Meta is going all in on a consumer-friendly AI agent and pushing forward with AI-powered wearable devices during a moment in the industry when its CEO Mark Zuckerberg acknowledged it is a “wild time to be building.” ## AI agent Muse is the ‘centerpiece’ of Meta's vision Zuckerberg said that Meta's recently launched agent Muse is the “centerpiece" of Meta's hopeful outlook for the future of AI. Having an AI agent, which goes beyond chatbots in that it can act and perform tasks on a person’s behalf, has been a “sign of someone who is completely AI-pilled,” Meta's chief AI officer Alexandr Wang said at the conference. With Muse, Wang said, Meta is making agents more accessible and bringing “personal superintelligence” to everyone. With the help of a mascot for the agent that looks like a plush toy, Wang and senior leadership at Meta demonstrated different uses for the agent in everyday life. The agent can help users plan travel, book reservations, order groceries and complete other helpful tasks. Meta has partnered with companies like OpenTable, Spotify, Ticketmaster and more to help its agents complete these tasks. The company is working to bring Muse to its AI glasses lineup for hands-free access. Zuckerberg also said Meta is planning to release a keychain-like device that has the “whole Muse experience” packed into it, called Muse Charm, in time for the holidays in December.

Wral 1 week, 3 days ago

AI Agents Are Upending a Big Slice of the Stock Market

Meta’s Muse AI agent has rocketed to the top of the app download charts, reigniting fresh optimism for all things tech.

Bloomberg 1 week, 3 days ago

What to do first when you get 90 days to secure AI agent data

# What to do first when you get 90 days to secure AI agent data ## **Featured** news - [Attackers hit Check Point Management Servers and Spark firewalls, F5 BIG-IP APM instances](https://www.helpnetsecurity.com/2026/09/23/check-point-f5-big-ip-apm-zero-days-targeted/) - [Microsoft disrupts EvilTokens phishing service that gave criminals access to 12,000 inboxes](https://www.helpnetsecurity.com/2026/09/23/microsoft-eviltokens-phishing-service-disrupted/) - [Researchers uncover malware that uses AI to choose its next move](https://www.helpnetsecurity.com/2026/09/22/cairn-open-source-framework-ai-malware-closedquorum/)

Helpnetsecurity 1 week, 3 days ago

[PRNewswire] Agoda AI Developer Report 2026: Agentic AI Expands

53% of surveyed developers now have AI agents in production or broad use, but only 38% consider their codebase ready for full autonomy.

En 1 week, 3 days ago

OpenAI's AI Agent Hacked Australia's Medicare Portal in June

[Share on X](https://twitter.com/intent/tweet?url=https%3A%2F%2Fstartupfortune.com%2Fopenais-ai-agent-hacked-australias-medicare-portal-in-june%2F&text=OpenAI%27s%20AI%20Agent%20Hacked%20Australia%27s%20Medicare%20Portal%20in%20June%20-%20Startup%20Fortune)[Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fstartupfortune.com%2Fopenais-ai-agent-hacked-australias-medicare-portal-in-june%2F)[Share on WhatsApp](https://wa.me/?text=OpenAI%27s%20AI%20Agent%20Hacked%20Australia%27s%20Medicare%20Portal%20in%20June%20-%20Startup%20Fortune%20https%3A%2F%2Fstartupfortune.com%2Fopenais-ai-agent-hacked-australias-medicare-portal-in-june%2F)[Share on Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fstartupfortune.com%2Fopenais-ai-agent-hacked-australias-medicare-portal-in-june%2F&title=OpenAI%27s%20AI%20Agent%20Hacked%20Australia%27s%20Medicare%20Portal%20in%20June%20-%20Startup%20Fortune)[Share via Email](mailto:?subject=OpenAI%27s%20AI%20Agent%20Hacked%20Australia%27s%20Medicare%20Portal%20in%20June%20-%20Startup%20Fortune&body=https%3A%2F%2Fstartupfortune.com%2Fopenais-ai-agent-hacked-australias-medicare-portal-in-june%2F) # OpenAI's AI Agent Hacked Australia's Medicare Portal in June [Share on X](https://twitter.com/intent/tweet?url=https%3A%2F%2Fstartupfortune.com%2Fopenais-ai-agent-hacked-australias-medicare-portal-in-june%2F&text=OpenAI%27s+AI+Agent+Hacked+Australia%27s+Medicare+Portal+in+June)[Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fstartupfortune.com%2Fopenais-ai-agent-hacked-australias-medicare-portal-in-june%2F)[Share on WhatsApp](https://wa.me/?text=OpenAI%27s+AI+Agent+Hacked+Australia%27s+Medicare+Portal+in+June+https%3A%2F%2Fstartupfortune.com%2Fopenais-ai-agent-hacked-australias-medicare-portal-in-june%2F)[Share on Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fstartupfortune.com%2Fopenais-ai-agent-hacked-australias-medicare-portal-in-june%2F&title=OpenAI%27s+AI+Agent+H

Startupfortune 1 week, 4 days ago

Staff and leaders at Hawaii nonprofits build AI agents for future opportunities

HONOLULU (Island News) -- Technology coaches were seen helping out attendees at each table to create their first AI Agent on Wednesday morning.

Kitv 1 week, 4 days ago

First-Ever Government AI Breach: OpenAI Agent Accesses Australian Health Portal

An autonomous OpenAI agent gained unauthorized access to an Australian Medicare data portal in June, accessing internal aggregate health files. An autonomous [AI](https://www.androidheadlines.com/category/tech-news/artificial-intelligence) agent setting out to gather web data and deciding to bypass access controls into a foreign government’s internal system sounds like sci-fi, but it just happened in real life. ## Forensic probes, copyright tensions, and rogue agents There’s OpenAI’s mid-July incident where autonomous agents escaped testing controls [and breached open-source repository Hugging Face](https://www.androidheadlines.com/2026/09/openai-rogue-agents-probed-hugging-face-before-major-hack.html).

Androidheadlines 1 week, 4 days ago

OpenAI’s Autonomous AI Just Broke into Australia’s Medicare System

# OpenAI’s Autonomous AI Just Broke into Australia’s Medicare System Prime Minister Anthony Albanese says an autonomous OpenAI agent broke into the Medicare Statistics Reporting Service, accessing information that should not have been publicly available, though he confirmed no personal medical records were compromised. ## Albanese Expresses “Extreme Concern” to OpenAI The AI agent was conducting research into public medical spending when it found a vulnerability in Medicare’s security and “didn’t accept ‘no’ for an answer,” Albanese said during a press conference.

Manofmany 1 week, 4 days ago

AI agent startups face Meta’s shadow

# AI agent startups face Meta’s shadow ## In focus - ​​AI agent startups building on WhatsApp [face competition from Meta](https://www.techinasia.com/built-ai-agents-whatsapp-meta-entered-chat) - ​​Southeast Asia’s [AI agent landscape](https://www.techinasia.com/visual-story/startups-turning-southeast-asias-ai-hype-working-agents) reveals who’s building for businesses and how their products work - Singapore-based Nexstrom [raises US$12 million](https://www.techinasia.com/news/singapore-semiconductor-startup-nexstrom-lands-12m-seed) to help chipmakers move beyond silicon ## Trending news 1️⃣ **[Singapore semiconductor startup Nexstrom lands $12m seed](https://www.techinasia.com/news/singapore-semiconductor-startup-nexstrom-lands-12m-seed)** The funding will help Nexstrom commercialize its 2D semiconductor materials. It aims to make them compatible with existing chip manufacturing processes as the industry begins working with materials beyond silicon. 2️⃣ **[General Catalyst joins $340m round for AI health startup Heidi](https://www.techinasia.com/news/general-catalyst-joins-340m-ai-health-startup-heidi)** Heidi provides an AI-powered medical scribe that helps doctors with administrative work. The company says its software has been used in over 175 million patient visits. 3️⃣ **[BlackRock, Capital Group set to back GCash owner IPO](https://www.techinasia.com/news/blackrock-capital-group-set-gcash-owner-ipo)** GCash parent Mynt will reportedly raise about US$958 million in what could become the Philippines’ biggest IPO. Major investors are expected to buy around 70% of the offering, with final pricing scheduled for October 1. 4️⃣ **[PhonePe secures UAE approval to enter payments market](https://www.techinasia.com/news/phonepe-secures-uae-approval-enter-payments-market)** The Indian payments company plans to connect to the United Arab Emirates’ instant-payment network Aani and domestic card scheme Jaywan. PhonePe already supports Indian travelers in the country

Techinasia 1 week, 4 days ago

Enterprise security moves to the database for AI agents

# A message from John Furrier, co-founder of SiliconANGLE: ### Are you an AWS customer?  Support SiliconANGLE financially by buying your AWS services from our Marketplace portal page and links: [[https://siliconangle.com/aws-marketplace/](https://siliconangle.com/aws-marketplace/)](https://siliconangle.com/aws-marketplace/) ##### LATEST STORIES AI - BY [ZEUS KERRAVALA](https://siliconangle.com/author/zeuskerravala/) .

Siliconangle 1 week, 4 days ago

OpenAI Agent Hacked Australian Government Website

# OpenAI Agent Hacked Australian Government Website ## Attack appeared to be first publicly disclosed incident of an AI agent gaining unauthorized access to government files By [Maxwell Zeff](https://www.wsj.com/news/author/maxwell-zeff) and [Robert McMillan](https://www.wsj.com/news/author/robert-mcmillan) Sept. 23, 2026 7:24 pm ET [9](https://www.wsj.com/tech/ai/openai-agent-hacked-australian-government-website-eecf7a7a#comments_sector) (2 min) Australian Prime Minister Anthony Albanese Mick Tsikas/EPA/Shutterstock An [OpenAI](https://www.wsj.com/topics/subject/openai) agent infiltrated a government-services website in Australia this summer, Prime Minister Anthony Albanese said Wednesday at the United Nations meeting in New York. It appears to be the first publicly disclosed incident of an artificial-intelligence agent gaining unauthorized access to a government service. Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Already a subscriber? [Sign In](https://www.wsj.com/client/login?target=https%3A%2F%2Fwww.wsj.com%2Ftech%2Fai%2Fopenai-agent-hacked-australian-government-website-eecf7a7a) ## Videos ### Most Popular News [](https://www.wsj.com/tech/ai/meta-ai-agent-muse-reactions-5bf236af?mod=trending_now_news_1) #### [Meta’s New AI Agent Is an Instant Hit—and the Backlash Has Already Begun](https://www.wsj.com/tech/ai/meta-ai-agent-muse-reactions-5bf236af?mod=trending_now_news_1) [](https://www.wsj.com/real-estate/luxury-homes/thierry-henry-new-york-pentho

Wsj 1 week, 4 days ago

Antfly raises $2M to fix the AI agent "retrieval gap

# Antfly raises $2M to fix the AI agent "retrieval gap Portland startup [Antfly](https://app.dealroom.co/companies/antfly) has raised $2 million in pre-seed funding to build software that streamlines how AI systems access corporate data. [Heavybit](https://app.dealroom.co/investors/heavybit_industries) led the round, with participation from [8-Bit Capital](https://app.dealroom.co/investors/8_bit_capital). Antfly is the third Portland startup for McDermott, who previously founded customer data platform [Lytics](https://app.dealroom.co/companies/lytics), acquired last year. The six-engineer team, based in a [Kiln](https://app.dealroom.co/companies/kiln_formerly_skillz_) co-working space in Southeast Portland, will use the capital to expand product engineering and scale support for customers running the engine in production. Read more: [geekwire.com](https://www.geekwire.com/2026/portland-startup-antfly-raises-2m-to-streamline-data-infrastructure-for-ai-agents/)

App 1 week, 4 days ago

Startup LittleHorse Says It Can Rein In AI Agent Chaos With ‘Business-As-Code’

- ▸ Startup LittleHorse Says It Can Rein In AI Agent Chaos With ‘Business-As-Code’ # Startup LittleHorse Says It Can Rein In AI Agent Chaos With ‘Business-As-Code’ _The company’s new Saddle Command Center platform, unveiled this week, makes it easier to create, deploy, operationalize and govern AI applications and agents across enterprise business workflows._  Startup LittleHorse has launched a major release of its workflow orchestration and distributed application management platform that the company says will help software engineers and business teams create, deploy and govern AI applications and agents. The new core Saddle Command Center 1.3, which utilizes a business-as-code approach to creating and deploying AI applications, provides a way to bridge business requirements and software code, according to the company. The product news comes as Las Vegas-headquartered LittleHorse is stepping up its channel efforts as it recruits partners to resell the software and provide integration and professional services around it. “We have a unique approach, which is business-as-code to create the action layer to orchestrate AI agents,” said Colt McNealy (pictured), LittleHorse founder and CEO, in an interview with _CRN._ ## Under The Covers Of The LittleHorse Platform LittleHorse was founded in 2022 by Colt McNealy, son of Sun Microsystems co-founder and CEO Scott McNealy, who is an advisor to the company. After devoting several years to developing its technology, the company debuted the first production release of its software 18 months ago. New capabilities in Saddle Command Center 1.3 include easy AI agent creation, pre-built task workers and agent skills, and a JavaScript WfSpec software development kit for developers, the company said. ## CRN Answers - [AI Agents](https://www.crn.com/search?q=AI%20Agents) [To Top](https://www.crn.com/ne

Crn 1 week, 4 days ago

Multi-agent AI moves supply chains toward autonomous execution

Lenovo, Fujitsu, Kohler and others are testing multi-agent AI for supply chain execution, routing, inventory control and disruption response.

Beinsure 1 week, 4 days ago

Zenity Named a Market Shaper in Gartner’s Inaugural Emerging Market Quadrant for AI Application Security

NEW YORK--(BUSINESS WIRE)--Zenity, the AI Security Platform for autonomous AI, today announced it has been named a Market Shaper in Gartner's inaugural...

Businesswire 1 week, 4 days ago

Zenity Named a Market Shaper in Gartner’s Inaugural Emerging Market Quadrant for AI Application Security

# Zenity Named a Market Shaper in Gartner’s Inaugural Emerging Market Quadrant for AI Application Security The company recently raised $125 million in Series C funding to accelerate its mission to secure the era of autonomous AI and works with Fortune 2000 organizations deploying AI across the enterprise.

Finance 1 week, 4 days ago

Corridor launches AI employee benefits brokerage with $25 mn funding

Corridor has launched an AI-native employee benefits brokerage for US small businesses after raising $25 mn in funding. Bain Capital Ventures led the round.

Beinsure 1 week, 4 days ago

1 in 4 AI agents run unmonitored, giving way to operational risk

# 1 in 4 AI agents run unmonitored, giving way to operational risk  Getty Images First published on [](https://www.ciodive.com/)  Listen to the article 3 min This audio is auto-generated. ### **Dive Brief:** - One in four artificial intelligence agents run unmonitored within enterprise environments, which can lead to operational risk as the technology autonomously alters code, configurations and infrastructure, according to New Relic’s 2026 [Observability Forecast](https://newrelic.com/blog/observability/announcing-the-2026-observability-forecast). The software company partnered with Enterprise Technology Research to survey 2,575 IT and engineering leaders for the report. ## Company Announcements - [](https://www.esgdive.com/news/esg-and-sustainability-conferences-to-watch-for-in-2025/728476/) Getty Images ### [Why climate alliance memberships are no longer ‘en vogue’ for Wall Street](https://www.esgdive.com/news/why-climate-alliance-memberships-are-no-longer-en-vogue-for-wall-street-banks/738838/) - [![Businessman typing on keyboard and pointing at virtual AI agents screen interface, showcasing smart business automation, data

Esgdive 1 week, 4 days ago

AI Agents Teamed Up to Cheat at Blackjack. Their Collusion Is Getting Harder to Spot

This week I bring news of a daring casino caper hatched by a pair of rogue AI agents—as well as the clever trick that revealed their antics. ## You Might Also Like [I Let an AI Agent Hack All My Gadgets—and I’d Do It Again](https://www.wired.com/story/i-used-ai-to-hack-my-home-network/#intcid=_wired-article-bottom-recirc-bkt-a_bbc956d9-756d-4be8-91f9-5fdf2438e967_closr_fallback_text2vec1) [](https://www.wired.com/story/ai-agents-are-thirsty-for-power/#intcid=_wired-article-bottom-recirc-bkt-a_bbc956d9-756d-4be8-91f9-5fdf2438e967_closr_fallback_text2vec1) [AI Agents Are Thirsty for Power](https://www.wired.com/story/ai-agents-are-thirsty-for-power/#intcid=_wired-article-bottom-recirc-bkt-a_bbc956d9-756d-4be8-91f9-5fdf2438e967_closr_fallback_text2vec1) [](https://www.wired.com/story/openai-releases-new-policy-for-reporting-incidents-of-model-misalignment/#intcid=_wired-article-bottom-recirc-bkt-a_bbc956d9-756d-4be8-91f9-5fdf2438e967_closr_fallback_text2vec1) [An OpenAI Agent Tried to Jailbreak Itself](https://www.wired.com/story/openai-releases-new-policy-for-reporting-incidents-of-model-misalignment/#intcid=_wired-article-bottom-recirc-bkt-a_bbc956d9-756d-4be8-91f9-5fdf2438e967_closr_fallback_text2vec1)

Wired 1 week, 4 days ago

Numeral Raises $100M Series C as Vertical AI Agent Play Hits Tax Compliance

## The $100M Bet on Tax Compliance Agents We are seeing significant capital flow into specialized AI agents designed to handle specific, mission-critical workflows.

Forkast 1 week, 4 days ago

Booking CEO: Building the AI Travel Agent Isn’t the Hard Part

Booking Holdings CEO Glenn Fogel isn't sweating the newer breed of buzzworthy AI agents and their trip planning and booking powers. Take Instinct, for.

Skift 1 week, 4 days ago

The Startup At The Center Of Multiple Rogue AI Cyberattacks Admits It Made Mistakes

# The Startup At The Center Of Multiple Rogue AI Cyberattacks Admits It Made Mistakes But in a slipup in May, it accidentally gave AI agents from all four tech giants a task to hack into a fake company that its researchers thought didn’t have a parallel in the real world. The agents began trying to break out of their lab container, access the internet and hack into the real company (whose name is yet to be revealed) because they thought that was part of the test. ## THE BIG STORY ### A Chinese Hacker Used AI To Attack 100+ Companies In One Of Largest AI Hacks Yet A **cybercriminal ordered AI agents to go on a hacking spree** over five days earlier this month.

Forbes 1 week, 4 days ago

Ringg’s AI agents resolve up to 65% of customer calls with OpenAI

Ringg’s AI agents resolve up to 65% of customer calls with OpenAI | OpenAI # Ringg’s AI agents resolve up to 65% of customer calls with OpenAI Using GPT‑5.6, Ringg powers multilingual agents across voice, chat, WhatsApp, and web for 90% less cost vs. GPT‑4.1. [Start building with OpenAI](https://openai.com/startups/)  Company size: Startup Region: Asia-Pacific & Oceania Industry: Technology Products: API 7M+ Connected calls handled each month 65% Up to 65% request resolution via agents 90% Lower costs vs. GPT-4.1 for selected workloads 4.8 Average customer CSAT Loading… Share These companies were not only struggling to answer more calls, their customer service agents were also battling fragmented, manual systems to help customers complete tasks, from buying insurance to booking appointments. That experience led Ringg to build an enterprise agent platform with high-efficiency models like GPT‑5.6 at its core, spanning voice, chat, WhatsApp, and the web. Migrating suitable real-time workloads from GPT‑4.1 to GPT‑5.6 reduced model costs by approximately 90% while delivering the required quality and latency. OpenAI gave us the balance we needed.” —Siddharth Tripathi, Co-founder, Ringg Ringg’s agents now handle more than 7 million connected calls each month, and its customers have an average customer satisfaction (CSAT) score of 4.8.  ## Building an agent platform around customer outcomes For real-time interactions, Ringg uses GPT‑5.6 Luna and other models to interpret customer requests, select tools, and

Openai 1 week, 4 days ago

How Blueprint Alliance Secures AI Agents Across Ecosystems

The Blueprint Alliance unites technology leaders to secure AI agents, as Okta President Ric Smith warns that unchecked access creates enterprise risks.

Cybermagazine 1 week, 4 days ago

Lessons From Spain's First Reported Agentic AI Data Breach

However, this does not appear to be a case in which the AI model itself was compromised, but rather one in which a threat actor deployed an AI agent as an autonomous attack tool. ### **The agentic AI threat landscape** Indeed, CERT-EU’s Cyber Brief for July 2026 included several cases of autonomous AI agents being used in attacks on live systems. CERT-EU reported that an autonomous AI agent framework had enabled an OpenAI LLM model to escape a sandboxed testing environment and compromise Hugging Face’s servers, exploiting two code execution vulnerabilities, stealing cloud and cluster credentials and moving laterally across internal clusters.

Ropesgray 1 week, 4 days ago

Ema raises $77M in funding to deploy AI employees across enterprise HR, IT and finance departments

Ema raises $77M in funding to deploy AI employees across enterprise HR, IT and finance departments - SiliconANGLE [Skip to content](https://siliconangle.com/2026/09/23/ema-raises-77m-in-funding-to-deploy-ai-employees-across-enterprise-hr-it-and-finance-departments/#sa-page-content) ### Ema raises $77M in funding to deploy AI employees across enterprise HR, IT and finance departments  by [Mike Wheatley](https://siliconangle.com/author/mikewheatley/) Agentic artificial intelligence employee startup [Ema Unlimited Inc.](https://www.ema.ai/) is prepping for a massive expansion of its autonomous workers in the enterprise after raising $77 million in funding today. The Series B round was led by Creagis and saw the participation of existing backers including Accel, S32 and Posus, which each returned with a substantially larger investment, the company said. Ema said it will use the funds to expand and accelerate the development of its agentic employees, which help to automate business operations across human resources, information technology and finance. The startup has built a number of AI agents designed to act like “ [autonomous AI employees](https://www.ema.ai/autopilot).” Unlike traditional generative AI chatbots, its agents are designed not to answer questions but to take actions upon request and execute complex tasks within enterprise software systems. They’re also designed to check their own work and notify their human overseers when they’re needed to approve sensitive actions. Ema says it has taken a product-led approach to agentic AI development in order to make deployments faster and simpler for organizations. With its platform, customers can implement [prebuilt AI employees](https://www.ema.ai/agent-library) in a specific area, such as HR or finance, without having to lean on expensive professional services or design their own governance and c

Siliconangle 1 week, 4 days ago

Former Amazon and Opendoor leaders raise $3M to give every key business metric its own AI agent

[Augmeta](https://www.augmeta.ai/), a startup that assigns an AI agent to monitor, investigate and act on each of a company’s key business metrics, has raised $3 million in seed funding to speed up customer deployments and expand what its agents can do. Analytics companies including Amplitude, Adobe and Quantum Metric have added AI agents of their own. The startup also plans to reach more customers, cover more KPIs for each one, and give its agents more ability to act on what they find and learn from the results.

Geekwire 1 week, 4 days ago

Ema raises $77M as AI starts eating into enterprise software and services

# Ema raises $77M as AI starts eating into enterprise software and services [Ema](https://www.ema.ai/), a startup that uses teams of AI agents to automate corporate processes across HR, IT, and finance, has raised $77 million in a new funding round as it aims to take on more of the work traditionally handled by enterprise software and IT services. The financing brings the startup’s total funding to $140 million and more than quadruples its valuation from its last funding round in 2024. The funding comes as AI is beginning to compete for dollars that businesses have traditionally spent on enterprise software and IT services. ## Benefiting from AI labs’ push Chatterjee said the bookings figure includes the total value of multiyear contracts, including two- and three-year deals, rather than representing annual recurring revenue. _When you purchase through links in our articles, [we may earn a small commission](https://techcrunch.com/techcrunch-affiliate-monetization-standards/)._ Explore tomorrow’s breakthroughs, hear what’s shaping tech today, and **save up to $200 by Sept. 25 at 11:59 p.m.**

Techcrunch 1 week, 4 days ago

Adtech vet Brian O'Kelley's startup is pivoting to AI agents and rebranding with a new name

# Adtech vet Brian O'Kelley's startup is pivoting to AI agents and rebranding with a new name [](https://www.businessinsider.com/author/lara-oreilly) By [Lara O'Reilly](https://www.businessinsider.com/author/lara-oreilly) You're currently following this author! Click to unsubscribe from email alerts. Follow Author of the [CMO Insider](https://www.businessinsider.com/subscription/newsletter/cmo-insider) newsletter  Apostra cofounders Brian O'Kelley and Anne Coghlan[Franco Vogt](https://francovogt.com/) Sep 23, 2026, 8:00 AM ET [Read in app](https://insider-app.onelink.me/4cpG/?af_js_web=true&af_ss_ver=2_3_0&af_dp=insider%3A%2F%2Fbi%2Fpost%2Fbrian-okelley-scope3-rebrand-apostra-agentic-ai-ad-buying-2026-9&af_force_deeplink=true&is_retargeting=true&deep_link_value=https%3A%2F%2Fwww.businessinsider.com%2Fbrian-okelley-scope3-rebrand-apostra-agentic-ai-ad-buying-2026-9&pid=businessinsider&c=post_page_share_bar_v2_smart_4.13.23) SaveSaved Listen to this story [Adtech veteran Brian O'Kelley](https://www.businessinsider.com/appnexus-office-tour), once described as the "master of the hard pivot," is pushing the reset button again. O'Kelley and his cofounder, Anne Coghlan, exclusively told [CMO Insider](https://www.businessinsider.com/subscription/newsletter/cmo-insider) that they are renaming their company from Scope3 to Apostra as they aim to make the startup a leader in [agentic AI](https://www.businessinsider.com/bofa-agentic-ai-investing-brokerages-hedge-funds-hood-bull-ibkr-2026-9) advertising. They describe Apostra as a platform that connects advertisers' [AI agents](https://www.businessinsider.com/ai-agents-change-how-web-internet-works-2026-9) with AI agents representing media sellers, so that marketers don't have to bui

Businessinsider 1 week, 4 days ago

Meta says its Muse AI agent can do things for you. I put it to the test

It's been a busy afternoon for Pip, the AI agent I've been using in Meta's Muse app.

Cnn 1 week, 4 days ago